In 2007 Plug Ugly Films was hired last minute by Blender.com to quickly shoot and edit
a behind-the-scenes video for their client Southern Comfort. This assignment suddenly
turned in to four separate videos produced from the same footage on a miniscule budget.
The up-and-coming New York bands The Pierces and The Honorary Title are
featured shooting a print ad for SoCo in Blender's newly-acquired Gramercy Theatre.